DetroitAutoScene.com  TechCenterNews.com  ©2012 Springer Publishing Co. Inc.  -  Covering the Detroit Auto Industry Since 1933
™ Tech Center News ™
® DETROIT AUTO SCENE ®
february 27, 2012
111-GM-Hollywood-1.jpg
About GM Cars in the Movies,
And What About that Oscar?
 DETROIT – Lights, camera, start your engines!
 For one night each year, Hollywood gathers to honor the best in the movie industry. Yet, an often unsung star in these films seldom receives the credit it deserves – the automobile.
 Chevrolet, Buick, GMC and Cadillac have produced some of the toughest, fastest, most stylish and most cutting-edge American-made vehicles to have appeared in countless films. From classics like American Graffiti (1973) and Rain Man (1988) to modern action movies like the Transformers franchise (2007, 2009, and 2011) and The Matrix Reloaded (2003), General Motors vehicles have been scene stealers in some of Hollywood’s biggest blockbusters.
 “The high-profile association with a blockbuster and classic movies gives Chevrolet, Buick, GMC and Cadillac wonderful exposure to those not familiar with the brand,”  said Steve Tihanyi, general director Branded Entertainment & Marketing Alliances.   “We are always looking for unique ways to humanize and expose our vehicles to new consumers and there will always be a certain ‘cool’ factor in starring on the big screen.”
The iconic movie car from “Ghostbusters” (The Ambulance, known as ECTO-1, which was on its license plate), was a 1959 Cadillac “Miller Meteor” model. The name originates from the company that custom-outfittled these Cadillacs for medical service and other applications.
this week in print
page 2
page 3
dt_1.pdf
dt_2.pdf
dt_3.pdf
page 4
page 5
dt_4.pdf
dt_5.pdf
Inside
Page
Links

TECH CTR NEWS
PRINT EDITION
page 6
page 7
page 8
dt_6.pdf
dt_7.pdf
dt_8.pdf